Match Official Dating Site
Despite the competition, Match is still a leading site that constantly improves the services and introduces updates. The proof of its trustworthiness is popularity in approximately 50 countries. Members of Website. Match is proud to have the title of a genuinely international dating site. Its users are coming from Asia, Europe, America, and Africa. Eharmony - a trusted online dating site for singles. Eharmony is the first service within the online dating industry to use a scientific approach to matching highly compatible singles. Eharmony's matching is based on using its 32 DIMENSIONS® model to match couples based on features of compatibility found in thousands of successful relationships.
Type | Private |
---|---|
Founded | August 2003; 17 years ago Seattle, Washington, U.S. |
Headquarters | Seattle, Washington, U.S. |
Website | perfectmatch.com |
Perfectmatch.com is an online dating and relationship service based in Seattle, Washington. The company offers what it calls the 'Duet Total Compatibility System (Duet)', co-developed by Dr. Pepper Schwartz. Duet is modeled after the Myers-Briggs test.[1]
History[edit]
Perfectmatch.com is venture capital funded[2] and was founded in August 2003. It was created and is managed by Duane Dahl, Cindy Henry-Dahl, and Jason McVey who previously built and managed Kiss.com/uDate.com to over seven million members.[3] Kiss.com/uDate was sold to InterActiveCorp (Match.com) in 2002.[4]
Since 2003, Perfectmatch has partnered with the entertainment industry to build the Perfectmatch brand in a non-traditional manner. For example, they have partnered with iVillage, MSNBC, Oxygen Networks, Warner Bros. and NBC Universal Studios and many others.[5] The company has also been prominently featured in these entertainment-related shows or events:
The Retirement Living Television series 'Another Chance for Romance' in February 2008. Hosted by Roger Lodge, the segments also featured commentary by Dr. Pepper Schwartz, utilized the Duet Total Compatibility System, and included numerous Southern California-area members of Perfectmatch.com, all of whom paired up on blind dates using the Duet System.[6]
In August 2007, Commission Junction published an Advertisers Case Study about Perfectmatch.com discussing how affiliate sales increased by 300 percent.[7]
The NBC Television special in June 2007 called 'The Science of Love: A Modern Dating Experiment'.[8] Dr. Pepper Schwartz and the Duet Total Compatibility System were also featured.
The 2005 Warner Bros. film, Must Love Dogs, which starred Diane Lane and John Cusack as a couple who met on Perfectmatch.com.[9]
The company reports that an entire Valentine's special Dr. Phil Show broadcast on February 11, 2005, resulted in 207,000 women joining their site that day.[10]
In October 2005, Perfectmatch served as the online dating service working with Live with Regis and Kelly in their efforts to assist show Production Coordinator, Lori Schulweis, during her two-week search to find her own perfect match.[11]
Perfectmatch partnered with CBS in late 2005 to kick off the first season of How I Met Your Mother by creating a matching game of the shows characters based on the Duet Total Compatibility System and helping to stage a dating/social event in New York City at Grand Central.[12]
Perfectmatch was the backdrop of the Lifetime Original teleplay, Perfect Romance, featuring Kathleen Quinlan, Henry Ian Cusick, and Lori Heuring. Perfect Romance originally aired in June 2004 and continues to be aired routinely.
Perfectmatch was also shown in the film Paul Blart: Mall Cop.[citation needed]
PerfectMatch was also shown in the 2007 film, Good Luck Chuck, featuring Jessica Alba and Dane Cook. Some young lady posts on PerfectMatch that anyone sleeping with (Lucky Charm) Dentist Charlie Logan will find their soul mate and marry the next person they date.[citation needed]
According to Perfectmatch's website, 'After a great run, Perfectmatch.com is saying goodbye for good.'[13]
Duet Total Compatibility System[edit]
The Duet Total Compatibility System analyzes and takes into account each member's personality, values and ideals, life and lovestyle and preferences to identify and help them find the person right for them.[14] The company claims that 'Duet is a unique and proprietary system that enables Perfectmatch to provide both the best online capabilities and member experience to those seeking a real love, a relationship or marriage.'[15]
The Duet Total Compatibility System was written and developed by Schwartz and the Perfectmatch.com team. Duet does not match people only on similar character traits, but complementary traits of two potential partners.
In January 2006, Schwartz published the book Finding Your Perfect Match (Penguin) based upon the Duet Total Compatibility System.[16] According to Amazon.com, as of September 27, 2007, the book 'helps readers identify the eight specific personality characteristics that they need to understand about themselves-and others. And the Duet(tm) Total Compatibility System, a sophisticated yet easy-to-follow series of self-tests that have helped thousands of people in their search for love, gives them an intimate and honest appraisal of who they are, what they want, and ultimately, who they should be with.
This approach not only helps reveal each person's unique romantic profile, but also identifies five major lifestyle issues that can have a dramatic impact on the long-term success of their relationships: money, sex, children, core values, and social life. Readers will also be able to uncover the deal-breakers, to identify their strengths and weaknesses, and to determine whether someone is a potential match before getting deeply involved.'[citation needed]
The test for the Duet Total Compatibility System is broken into specific testing areas: similarity and complementary.[17] When scores from these two areas are combined, they give a member a description of and an explanation of their personality type.
SimilarityA set of true-or-false questions addressing romantic impulsivity, personal energy, outlook, and predictability.
ComplementaryA set of true or false questions addressing flexibility, decision-making style, emotionality, and self-nurturing.
Claims[edit]
Perfectmatch consciously avoids attracting members interested only in casual dating.[18] Perfectmatch has seen an increased level of membership in the 50+ demographic.[19] Perfectmatch.com allows same sex matches on their site.[20]
Criticism[edit]
In 2006, Perfectmatch.com was stung with controversy over complaints about poor service and failure to respond to refund requests. The Washington State Attorney General's office collected 18 complaints were filed with the Better Business Bureau from 2002 to 2006.[21] and about 30 complaints[21]
References[edit]
- ^The Atlantic Monthly article on 'How Do I Love Thee?'. (http://www.perfectmatch.com/aboutus/Atlantic%20Monthly.pdf) Published March 2006. Downloaded 09/11/07.
- ^Web 2.0: The Next Generation - Puget Sound Business Journal (Seattle):
- ^Official Perfectmatch.com Management Team Bios (http://www.perfectmatch.com/aboutus/team.asp)
- ^Online Dating Magazine article about USA Interactive to Acquire uDate.com and Kiss.com. (http://www.onlinedatingmagazine.com/news2003/udatekissacquired.html) Published December 19, 2002. Downloaded 09/11/07.
- ^Brand Week article about Perfectmatch.com Gets Serious about the company’s investment in more television advertising. (http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003019847) Published August 21, 2006. Downloaded 09/11/07.
- ^“Another Chance for Romance” 'Archived copy'. Archived from the original on 2008-04-29. Retrieved 2008-02-27.CS1 maint: archived copy as title (link)
- ^“Perfectmatch.com Commits to CJ Associate and Increases Affiliate Sales by 300 Percent” http://www.commissionjunction.com/advertisers/casestudy_perfectmatch.html
- ^Access Hollywood segment about NBC “Science of Love: A Modern Dating Experiment” televised (http://www.accesshollywood.com/) June 25, 2007. Video file. Downloaded June 27, 2007.
- ^Advertising Age / Madison + Vine article about Must Love Dogs' Becomes Product Placement Bonanza: Perfectmatch.com Written Into Script as Major Plot Element (http://adage.com/results?search_offset=0&search_order_by=score&search_phrase=Perfectmatch.com) Published July 12, 2005. Downloaded July 25, 2005.
- ^Advertising Age / Madison + Vine article about Perfectmatch.com Scores Brand Integration Bonanza with One-Hour Product Placement (http://adage.com/results?search_offset=0&search_order_by=score&search_phrase=Perfectmatch.com) Published March 30, 2005. Downloaded September 11, 2007.
- ^Perfectmatch press release announcing (http://www.marketrange.com/Press/press.asp#) PerfectMatch.com Serves As Online Partner for Live with Regis and Kelly's'Project Schulweis Published October 18, 2005.
- ^Entertainment Weekly News + Notes Section 'How I Met Your Mother' actors Alyson Hannigan and Josh Segel at Perfectmatch.com speed dating event at Grand Central Station (http://www.ew.com/ew) Published October 14, 2005. Downloaded October 16, 2005.
- ^http://www.perfectmatch.com
- ^Perfectmatch press release announcing (http://www.marketrange.com/Press/press.asp#) Perfectmatch.com Launches Duet Analysis Profile Published April 24, 2006.
- ^The Atlantic Monthly in-depth review of Perfectmatch.com “How Do I Love Thee?” (https://www.theatlantic.com/doc/200603/online-love) Published March 2006. Downloaded March 2006.
- ^Book description appearing on Amazon.com. https://www.amazon.com/dp/0399532447/ Downloaded September 27, 2007.
- ^Official Perfectmatch.com Website (http://www.perfectmatch.com)
- ^The Puget Sound Business Journal article Dating Site Snares Big Cash Infusion. (http://seattle.bizjournals.com/seattle/stories/2004/08/30/story4.html) Published August 27, 2004. Downloaded September 11, 2007.
- ^Perfectmatch press release announcing (http://www.marketrange.com/Press/press.asp#) How the 50+ Generation is Learning to Find Their Perfect Match Published January 25, 2006.
- ^The Dating Weblog Interview by Mark Brooks with Duane Dahl (http://www.dating-weblog.com/50226711/exclusive_interview_4_perfectmatchs_ceo.php) taken on June 1, 2005. Downloaded September 11, 2007.
- ^ abThe Seattle Times: Local News: Some feel wronged by dating service
External links[edit]
Online dating service | |
Available in | English |
---|---|
Owner | Match Group |
Founder(s) |
|
Parent | Match Group |
URL | www.match.com |
Commercial | Yes |
Registration | Yes |
Launched | April 21, 1995; 26 years ago |
Current status | Active |
Match is an online dating service with web sites serving over 50 countries in twelve languages.[citation needed] Its headquarters are in Dallas, Texas. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. Match is owned by Match Group, which owns several online dating services.[1]
Match Com Dating
History[edit]
In 1993, Match.com was founded by Gary Kremen and Peng T. Ong in San Francisco.[2][3][4] At the beginning, Match.com was the name of the website, while the company that operated it was formally named Electric Classifieds Inc.[2] Early on, Kremen was assisted by Ong, who helped in the design of the initial system, and Simon Glinsky, who co-wrote its business plan, developed product designs including matching criteria, services to LGBT communities, created business models and rollout marketing strategies and made early hires.[5] Fran Maier later joined the company as its director of marketing.[5] According to a retrospective from The Atlantic, Maier helped to implement Match.com's business strategy, which included a subscription model and the inclusion of diverse communities, including women, technology professionals, and the lesbian, gay, bisexual, and transgender communities.[5] Match.com went live as a free beta in early 1995, and was first profiled in Wired magazine that same year.[4][2]
Founder Kremen left the company in March 1996, after disagreements with venture capitalists.[6] In 1997, Match.com was purchased by Cendant, who then sold it to IAC in 1999.[7]
Growth and partnerships[edit]
In September 2001, Match.com partnered with AOL and MSN, with the idea that Love@AOL and MSN Dating and Personals would allow a more diverse audience to gain access to Match.com.[8]
In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, expanded Match.com into local dating with a service called MatchLive, where daters would meet in a public location for social activities and a form of speed dating.[9][10]
In September 2004, Jim Safka replaced Sullivan as CEO.[11] Safka was replaced as CEO by Thomas Enraght-Moony in 2007.[12][better source needed]
On November 10, 2005, a class action was filed by Matthew Evans against Match.com in federal court in Los Angeles alleging that Match.com employed fake members to send emails and go on dates with paying members. The suit was repudiated by IAC as baseless, and was later dismissed by the United States District Court for the Central District of California on April 25, 2007.[13] Similar suits were filed in June 2009 and December 2010, with the judges ruling that Match.com did not break user agreements.[14][15]
Free Match Dating Site
In January 2006, Match.com hired Dr. Phil McGraw as a celebrity spokesman.[16]
In February 2021, Match Group acquired Hyperconnect, a technology company based in Seoul, Korea, for $1.73 billion.[17]
Formation of Match Group[edit]
In February 2009, IAC incorporated Match Group as a conglomerate of Match.com and other dating sites it owned.[18] Also in February, it was announced that Match.com's European operations would be sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.[19] At the same time that this sale was announced, the current CEO Thomas Enraght-Moony stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.[20]
In July 2009, Match.com acquired People Media, which powered AOL Personals and operated BlackPeopleMeet.com and OurTime.com, from American Capital for $80 million.[21] The following year, Match.com acquired SinglesNet, another dating site.[22] In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.[20]
In 2012, Match.com bought OkCupid, and Sam Yagan, OkCupid's co-founder and CEO, became CEO of Match Group.[23] That same year, Match.com announced Stir, an events service that was to offer local events each month for Match.com members to attend.[24]
In April 2014, Match.com launched an updated mobile app with a feature called 'Stream' which used location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.[25] The platform's membership auto-billing method has been criticized by customers for the lack of transparency.[26]
In 2017, Yagan was replaced by Mandy Ginsberg as the CEO of Match.com’s parent company, Match Group.[27]
Use by sexual predators[edit]
A woman claiming she was raped by another person she met on Match.com sued the site in 2011.[28] The woman and her lawyer wanted Match.com to start doing background checks on their users in order to prevent registered sex offenders from using the site. Match.com has responded that it would create many problems trying to get background information from all their users.[29] Days after the lawsuit was filed, Match.com announced that the site would begin screening new members.[30]
From 2011 to 2014, a man described by British police as a “sexual predator” contacted thousands of women through the website. He raped five of them. In March 2016 Derby Crown Court heard that four of the victims complained about the man to Match.com; one of the women was told that administrators could not do anything because he had not sent abusive messages through the site.[31][32]
See also[edit]
References[edit]
- ^Savitz, Eric J. 'The Dating Business Is IAC's Best Asset — and Its Greatest Challenge'. www.barrons.com. Retrieved 2019-09-03.
- ^ abcKrieger, Todd (September 1995). 'Love and Money'. Wired.
- ^Kauflin, Jeff. 'How Match.com's Founder Created The World's Biggest Dating Website—And Walked Away With Just $50,000'. Business Insider. Retrieved 2019-08-09.
- ^ abSayej, Nadja (2016-06-16). 'The Creator of the First Online Dating Site Is Still Dating Online'. Vice. Retrieved 2019-08-09.
- ^ abcKushner, David (2019-04-06). 'Recruiting Women to Online Dating Was a Challenge'. The Atlantic. Retrieved 2019-08-09.
- ^Angwin, Julia (1998-02-12). 'LOVE'S LABOR LOST / Online matchmaker still seeks love, money'. SFGate. Retrieved 2019-08-09.
- ^Contributor, Jeff Kauflin. 'How Match.com's founder revolutionized the dating world — and walked away with just $50,000'. Business Insider. Retrieved 2019-08-09.
- ^Timeline: How Match.com Got Where it Is – Fox Business News – Small Business Center – February 12, 2010. Retrieved 1 January 2016.
- ^Fass, Allison. 'Sex and the City'. Forbes. Retrieved 2019-09-03.
- ^Shachtman, Noah (2002-09-12). 'NEWS WATCH: PERSONALS; Online Dating Site's New Twist: Offline Partying, for $25 Fee'. The New York Times. ISSN0362-4331. Retrieved 2019-09-03.
- ^'Match.com Names New CEO'. Wall Street Journal. 2004-09-02. ISSN0099-9660. Retrieved 2019-08-09.
- ^'Match.com CEO to lead IAC new business venture'. Reuters. 2007-04-24. Retrieved 2019-08-15.
- ^'New York Daily News - Home - Call 'em Match.con'. 2007-02-22. Archived from the original on 2007-02-22. Retrieved 2019-09-26.
- ^'McGinn v Match Complaint'(PDF). The Law Professor. June 9, 2009. Retrieved September 26, 2019.
- ^'Match.com Class Action Lawsuit Gets No Love in Court'. Top Class Actions. 2012-08-17. Retrieved 2019-09-26.
- ^Bosman, Julie (2006-01-13). 'Online Dating Service Teams Up With Dr. Phil'. The New York Times. ISSN0362-4331. Retrieved 2019-08-09.
- ^'Match.com Pays a Cool USD 1.7 Billion for Startup Built on Google Translation API'. Slator. 2021-02-24. Retrieved 2021-03-25.
- ^Sarhan, Adam. 'Earnings Preview: What To Expect From Match.com On Tuesday'. Forbes. Retrieved 2019-08-15.
- ^'Breaking: Meetic Finds A Soulmate, Acquires Match.com's European Operations'. TechCrunch. Retrieved 2019-08-15.
- ^ ab'Even companies face relationship drama: Dallas-based Match Group's bumpy road to the top of online dating'. Dallas News. 2018-09-12. Retrieved 2019-08-15.
- ^Wauters, Robin (July 2009). 'Match.com Acquires People Media For $80M In Cash'. TechChrunch.
- ^'Confirmed: Match.com Acquires Singlesnet'. TechCrunch. Retrieved 2019-08-09.
- ^'Yagan moves up at Match.com'. Crain's Chicago Business. Retrieved 2012-10-23.
- ^Kessler, Sarah. 'Match.com's New Event Service Takes Its Dating Algorithms Offline'. Mashable. Retrieved 2019-08-15.
- ^MULSHINE, MOLLY. 'Match Launches New iPhone App That Is Basically Tinder'. BetaBeat.
- ^https://www.youtube.com/watch?v=cKI93jsaPhU Match.com Complaints ABC News
- ^'It's a match: Mandy Ginsberg tapped to lead Tinder's Dallas-based parent company'. Dallas News. 2017-08-02. Retrieved 2019-08-15.
- ^'Woman Sues Match.Com After Date Attacks Her'. ABC News. 25 January 2013.
- ^'Woman Sues Match.com'. Time. April 15, 2011.
- ^Almendrala, Anna (May 23, 2011). 'Match.com Heads To Court Over Sexual Predator Lawsuit'. Huffington Post.
- ^Association, Press (2 March 2016). 'Man found guilty of raping women he met on dating website'. the Guardian.
- ^'Match.com rapist jailed for life'. 3 March 2016 – via www.bbc.com.